Past Projects
As much as I love UI/UX design, I am equally passionate about Graphic design. My work involves creating various designs such as icons, logos, branding, and packaging. Throughout my career, I have been part of different industries that have taught me to adapt to different situations, wear different hats, and use various tools to understand the users' needs and challenges in different contexts.
Role
Graphic Designer
Webseries Logo Design
A series of webisodes called 'Where The Heart Is' has been launched by Asian Paints. These webisodes feature the stunning homes of celebrities, with the celebrities themselves narrating their experiences of building them. I was fortunate enough to design a logo for this series in collaboration with Therefore Design. The logo has a classic appearance while also being stylish.
This video series has gained immense popularity on YouTube, with more than 900,000 views.
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Brownie Packaging Design
A concept design for a bakery that makes the best brownies & cakes in town. They bake and sell at their own store currently, but aspire to take it to the next level. Brownie King was a packaging concept presented to them so that they could expand their market and launch their product in retail stores across the city.
Instant Mix Packaging Design
The RTE range of Mother's Recipe was created for teenagers and young people who travel or stay away from home. Our goal was to combine familiarity with convenience in the design. We wanted to highlight the brand's ability to reintroduce Indian flavors to the diet. To make it stand out from competitors, we added a curved structure to the solo pack and included an individually wrapped spoon to make it easier to use.
Beverage Packaging Design
Truli is a beverage brand that serves a slice of India’s local ‘culture’.
Exploring the country and bringing back interesting stories about the foods and beverage cultures from their travels for their Friends and Family.
